THE TECHNOLOGY OF REASSESSMENT

WHITE PLAINS, N.Y. -- For retailers, solving the complex issue of how best to take advantage of information systems technology involves much more than simply selecting a computer hardware or software solution.Instead, it requires taking a comprehensive look at nearly all aspects of a company's business practices and culture, and setting clear goals for using computer technology and the massive amounts

WHITE PLAINS, N.Y. -- For retailers, solving the complex issue of how best to take advantage of information systems technology involves much more than simply selecting a computer hardware or software solution.

Instead, it requires taking a comprehensive look at nearly all aspects of a company's business practices and culture, and setting clear goals for using computer technology and the massive amounts of data generated by today's retail systems.

Equally important, retailers m

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