TECHNOLOGY SEEN SPURRING ON-LINE SALES

SAN FRANCISCO -- The on-line grocery segment is expected to accelerate in the wake of new technologies and a proliferation of personal computers in the home, according to industry experts who spoke here at eFood '99 last week.On-line grocery sales are expected to reach $500 million by 2001, these experts said, which compares with overall food-store sales last year of about $443 billion, according

SAN FRANCISCO -- The on-line grocery segment is expected to accelerate in the wake of new technologies and a proliferation of personal computers in the home, according to industry experts who spoke here at eFood '99 last week.

On-line grocery sales are expected to reach $500 million by 2001, these experts said, which compares with overall food-store sales last year of about $443 billion, according to the Food Marketing Institute, Washington. And while Internet grocery sales have been

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