TECHNOLOGY SEEN WAY TO KEEP TOP CUSTOMERS

PHILADELPHIA -- Retailers recognizing the need to keep their most profitable customers happy should employ technology solutions that identify and excite these customers, and shape the shopping experience based on their needs.Retailers need to know their customer base, especially the most profitable customers, said Richard Kochersperger, director for the Center of Food Marketing at St. Joseph's College

PHILADELPHIA -- Retailers recognizing the need to keep their most profitable customers happy should employ technology solutions that identify and excite these customers, and shape the shopping experience based on their needs.

Retailers need to know their customer base, especially the most profitable customers, said Richard Kochersperger, director for the Center of Food Marketing at St. Joseph's College here. Once those relationships are established, retailers need to provide a compell

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