TELEBRANDS 'PRESELLS' ON TV

CHICAGO -- TeleBrands is using the power of television to guarantee sales at retail.The Fairfield, N.J.-based company will not bring a product to retail until it has established itself in television commercials or infomercials as a "blow-away winner," surpassing its break-even point by three to four times, said Sabin Segal, vice president and director of sales and marketing.Once it has been identified

CHICAGO -- TeleBrands is using the power of television to guarantee sales at retail.

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