TELEBRANDS 'PRESELLS' ON TV

CHICAGO -- TeleBrands is using the power of television to guarantee sales at retail.The Fairfield, N.J.-based company will not bring a product to retail until it has established itself in television commercials or infomercials as a "blow-away winner," surpassing its break-even point by three to four times, said Sabin Segal, vice president and director of sales and marketing.Once it has been identified

CHICAGO -- TeleBrands is using the power of television to guarantee sales at retail.

The Fairfield, N.J.-based company will not bring a product to retail until it has established itself in television commercials or infomercials as a "blow-away winner," surpassing its break-even point by three to four times, said Sabin Segal, vice president and director of sales and marketing.

Once it has been identified that way, the product goes to retail via a sales force of about 200,

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