TELEPHONE SALES GAINING FAVOR IN RETAIL COVERAGE

NEW YORK -- Telephone sales -- more often associated with marketing direct to consumers -- are gaining favor among leading brand marketers as a strategy for improving retail coverage.Telephone sales are seen by leading-edge suppliers as a cost-effective way to capture sales from smaller retail accounts that might otherwise slip through the cracks due to infrequent calls and the diversion of scarce

NEW YORK -- Telephone sales -- more often associated with marketing direct to consumers -- are gaining favor among leading brand marketers as a strategy for improving retail coverage.

Telephone sales are seen by leading-edge suppliers as a cost-effective way to capture sales from smaller retail accounts that might otherwise slip through the cracks due to infrequent calls and the diversion of scarce resources to key accounts.

Sources in the market identify Procter & Gamble,

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