Tesco Logo Displayed at Conference

LOS ANGELES Tesco displayed what appears to be its planned Fresh & Easy logo for its U.S. stores at a private-label vendor conference here recently, according to attendees, further confirming reports that Tesco plans to use the Fresh & Easy name on the neighborhood markets it will begin opening in Southern California, Las Vegas and Phoenix later this year. Although the trade has anticipated that would

LOS ANGELES — Tesco displayed what appears to be its planned Fresh & Easy logo for its U.S. stores at a private-label vendor conference here recently, according to attendees, further confirming reports that Tesco plans to use the Fresh & Easy name on the neighborhood markets it will begin opening in Southern California, Las Vegas and Phoenix later this year.

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