TESCO STORE-BASED INTERNET MODEL URGED FOR U.S.

NEW YORK -- Supermarkets looking to offer on-line shopping in the United States could learn much from the example of Tesco, the London-based chain that is proving a store-based fulfillment model can work, according to Marcus Bokkerink, vice president for Boston Consulting Group, London.Speaking at the Private Label Manufacturers Association Consumerama conference here, Bokkerink said Tesco's TescoDirect

NEW YORK -- Supermarkets looking to offer on-line shopping in the United States could learn much from the example of Tesco, the London-based chain that is proving a store-based fulfillment model can work, according to Marcus Bokkerink, vice president for Boston Consulting Group, London.

Speaking at the Private Label Manufacturers Association Consumerama conference here, Bokkerink said Tesco's TescoDirect on-line grocery-shopping business is the largest -- and only profitable -- Intern

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