TESCO TO USE RETAIL BASE TO BUILD ON-LINE SUCCESS

MONTEREY, Calif. -- Tesco plc plans to tap into its existing customer base and its existing retail technologies such as frequent-shopper programs to build its on-line business, said Paul Arnold, home-shopping business consultant for the Cheshunt, England, retailer.Arnold spoke to an audience at the FMI IT Leadership Forum, which was held here earlier this month and sponsored by the Food Marketing

MONTEREY, Calif. -- Tesco plc plans to tap into its existing customer base and its existing retail technologies such as frequent-shopper programs to build its on-line business, said Paul Arnold, home-shopping business consultant for the Cheshunt, England, retailer.

Arnold spoke to an audience at the FMI IT Leadership Forum, which was held here earlier this month and sponsored by the Food Marketing Institute, Washington.

In Tesco's home-shopping model, order picking is done at

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