TESCO VETERAN DECODES SUCCESS

CHICAGO -- Tesco's command of the United Kingdom's supermarket business rests in part on its dedication to -- and dominance of -- private label, according to a former executive who outlined the evolution of the retailer's efforts during the Private Label Manufacturers Association's 2003 "Store Brands Confidential" trade show and exposition.Christine Cross, Tesco's former group business development

CHICAGO -- Tesco's command of the United Kingdom's supermarket business rests in part on its dedication to -- and dominance of -- private label, according to a former executive who outlined the evolution of the retailer's efforts during the Private Label Manufacturers Association's 2003 "Store Brands Confidential" trade show and exposition.

Christine Cross, Tesco's former group business development director, left the company last June to become an independent business adviser.

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