TESCO.COM HOME PAGES DRAW HIGHER SHOPPING

SAN DIEGO -- In an effort to increase the shopping frequency of new and occasional customers, Tesco.com, Welwyn Garden City, England, is introducing separate home pages for its Web site that address the varying levels of experience of different consumer segments.The change was expected this week, Paul Arnold, Tesco.com's development architect, told SN during the recent Global Electronic Marketing

SAN DIEGO -- In an effort to increase the shopping frequency of new and occasional customers, Tesco.com, Welwyn Garden City, England, is introducing separate home pages for its Web site that address the varying levels of experience of different consumer segments.

The change was expected this week, Paul Arnold, Tesco.com's development architect, told SN during the recent Global Electronic Marketing Conference (GEMCON) here.

The separate home pages were developed to segment new

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