TEST LAB

Officials at Brookshire Bros. weren't happy with the 8% to 10% margins it was getting in the salad dressing category. So they turned to the company's private-label sales and marketing firm for help in creating a line that would reap higher profits.Federated Group tackled the request in its state-of-the-art, in-house quality-assurance lab and test kitchen. The result: Seven Farms, a distinctive, 24-stockkeeping

Officials at Brookshire Bros. weren't happy with the 8% to 10% margins it was getting in the salad dressing category. So they turned to the company's private-label sales and marketing firm for help in creating a line that would reap higher profits.

Register to view the full article