TESTING FRESH IDEAS

As fresh-cut produce sheds its aura of novelty, the art and science of merchandising these value-added convenience items remains a work in progress in retail produce departments across the country.In the quest to meet consumer demand for fresh, safe product, retailers continue to experiment with how best to procure, package and merchandise fresh-cut fruits and vegetables. At the same time, they continue

As fresh-cut produce sheds its aura of novelty, the art and science of merchandising these value-added convenience items remains a work in progress in retail produce departments across the country.

In the quest to meet consumer demand for fresh, safe product, retailers continue to experiment with how best to procure, package and merchandise fresh-cut fruits and vegetables. At the same time, they continue searching for an optimum balance from an expanding roster of products, produce ex

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