TESTS INDICATE BROKERS HAVE ROLE IN CRP

CHICAGO -- In pilots with several brand marketers and retailers, a West Coast firm is demonstrating how brokers can enhance merchandising and promotion results by leveraging capabilities across multiple manufacturers."The challenge to brokers for the next 10 years is to be value-added," Robert Raynesford, president and chief operating officer of Carey, Ahrens & Raynesford, a San Ramon, Calif., food

CHICAGO -- In pilots with several brand marketers and retailers, a West Coast firm is demonstrating how brokers can enhance merchandising and promotion results by leveraging capabilities across multiple manufacturers.

"The challenge to brokers for the next 10 years is to be value-added," Robert Raynesford, president and chief operating officer of Carey, Ahrens & Raynesford, a San Ramon, Calif., food brokerage firm, told a Food Marketing Institute convention audience here.

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