TGIF: SHAW'S SHIFTS SALES WEEK TO BEGIN FRIDAY

EAST BRIDGEWATER, Mass. -- Shaw's Supermarkets here and its Star Market banner stores broke from New England food retailing tradition this past weekend by distributing some 5 million advertising fliers on Thursday instead of Sunday.With this policy change, which has Shaw's sales week running from Friday to Thursday rather than Sunday through Saturday, the 166-store chain, a subsidiary of London-based

EAST BRIDGEWATER, Mass. -- Shaw's Supermarkets here and its Star Market banner stores broke from New England food retailing tradition this past weekend by distributing some 5 million advertising fliers on Thursday instead of Sunday.

With this policy change, which has Shaw's sales week running from Friday to Thursday rather than Sunday through Saturday, the 166-store chain, a subsidiary of London-based J. Sainsbury plc., said it expects to better serve its shoppers at a time when they

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