THAT'S ENTERTAINMENT

A supermarket isn't typically associated with high-profile appearances from Broadway performers, celebrity chefs and television stars. Yet that's exactly what's happening as some retailers expand on traditional forms of "retailtainment" with more glitzy events. Retail entertainment is any in-store activity that draws attention to a store, spurs incremental sales, or creates an added-value shopping

A supermarket isn't typically associated with high-profile appearances from Broadway performers, celebrity chefs and television stars. Yet that's exactly what's happening as some retailers expand on traditional forms of "retailtainment" with more glitzy events. Retail entertainment is any in-store activity that draws attention to a store, spurs incremental sales, or creates an added-value shopping experience. Wal-Mart Stores, which coined the "retailtainment" term, is certainly a leading prac

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