THEATRICAL HITS AND MISSES MAKE THEIR WAY TO HOME VIDEO

Although the variety of material coming to home video keeps growing, theatrical releases remain the most important product source for supermarket video.This is especially so in the fourth quarter, when boxoffice heavyweights arrive from the theatrical "summer" that runs from Memorial Day weekend through Labor Day week. During that period last year, screened titles generated $2.86 billion, a record

Although the variety of material coming to home video keeps growing, theatrical releases remain the most important product source for supermarket video.

This is especially so in the fourth quarter, when boxoffice heavyweights arrive from the theatrical "summer" that runs from Memorial Day weekend through Labor Day week. During that period last year, screened titles generated $2.86 billion, a record high. This summer, with fewer films grossing at the stratospheric level of $200 million

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