THEY STILL SCREAM FOR ICE CREAM

Though low-fat and no-fat ice cream products are hot, sales of regular-fat ice cream are not melting in the presence of these healthy alternatives. Retailers, quick to recognize the importance of the overall ice cream category to the success of the frozen food department, don't want to get caught up on one segment of the category. "[Ice cream] is about 20% of my business," said Sam Ciardi, frozen

Though low-fat and no-fat ice cream products are hot, sales of regular-fat ice cream are not melting in the presence of these healthy alternatives. Retailers, quick to recognize the importance of the overall ice cream category to the success of the frozen food department, don't want to get caught up on one segment of the category. "[Ice cream] is about 20% of my business," said Sam Ciardi, frozen food and dairy supervisor of Village Super Market, Springfield, N.J. "It keeps frozen food in bus

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