THINK CREATIVELY, BRANSON URGES RETAILERS

SAN FRANCISCO -- Richard Branson, founder and chairman of the Virgin Group, London, urged retailers to think creatively and not rely too much on technology. He spoke during the annual convention of the National Association of Recording Merchandisers here this month."The last few years have brought us the technological means to make our industry a more exact science," he said. "There is a welcome sanity

SAN FRANCISCO -- Richard Branson, founder and chairman of the Virgin Group, London, urged retailers to think creatively and not rely too much on technology. He spoke during the annual convention of the National Association of Recording Merchandisers here this month.

"The last few years have brought us the technological means to make our industry a more exact science," he said. "There is a welcome sanity to this wonderfully precise information." Among the Virgin Group's many businesses

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