THINK PLASTIC

Accepting credit and debit cards may have its costs, but supermarket executives say electronic payments are a valuable customer service they'd be remiss not to offer."If you put a price next to it, maybe you wouldn't decide to take credit cards," said Don Gallegos, president of Denver-based King Soopers. "But maybe taking credit cards is the on-button that makes people shop with us."Gallegos' view

Accepting credit and debit cards may have its costs, but supermarket executives say electronic payments are a valuable customer service they'd be remiss not to offer.

"If you put a price next to it, maybe you wouldn't decide to take credit cards," said Don Gallegos, president of Denver-based King Soopers. "But maybe taking credit cards is the on-button that makes people shop with us."

Gallegos' view is typical among supermarket executives. Most are uncomfortable with the rates

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