THINKING OUTSIDE THE BOX

Retailers are making a list and checking it twice when it comes to toys this holiday season.As the toy-selling period hits its busiest peak in the coming weeks for the holiday season, supermarkets polled by SN are diving deep into their toy chests to portray the right product mix, price and image. They want to get a bigger piece of a very lucrative pie.The toy industry garnered $21 billion in sales

Retailers are making a list and checking it twice when it comes to toys this holiday season.

As the toy-selling period hits its busiest peak in the coming weeks for the holiday season, supermarkets polled by SN are diving deep into their toy chests to portray the right product mix, price and image. They want to get a bigger piece of a very lucrative pie.

The toy industry garnered $21 billion in sales last year, up 1% from 2001, according to the NPD Group, Port Washington,

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