THINKING OUTSIDE THE LANE

WASHINGTON -- The growing popularity of self-scanning is forcing many retailers to rethink their front-end merchandising.When self-scanners were designed and installed, retailers and their equipment vendors focused on customer convenience and productivity gains. Little attention was paid to merchandising the highly profitable impulse products such as magazines and candy that traditionally made their

WASHINGTON -- The growing popularity of self-scanning is forcing many retailers to rethink their front-end merchandising.

When self-scanners were designed and installed, retailers and their equipment vendors focused on customer convenience and productivity gains. Little attention was paid to merchandising the highly profitable impulse products such as magazines and candy that traditionally made their home on racks surrounding the checkouts.

As the retailers and their suppliers

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