STAMFORD, Conn. -- Nicholas Trivisonno wants to expand how retailers see ACNielsen, and vice versa.
"In the past, we treated the retailer as a data source," said the chairman and chief executive officer of the global market research company. "But we have redefined the term 'client' to mean not only manufacturers but also retailers."
Trivisonno believes the expertise ACNielsen can provide to retailers is even more valuable than the cash the company pays for their raw data. "The