THREAT TO SELL-THROUGH IS MORE REMOTE

Video-on-demand may never have an effect on sell-through video.Most consumers buy videos to watch repeatedly and to collect, said retailers and other video industry executives polled by SN. An electronic, pay-per-showing system that involves no physical product will have little attraction for these consumers."The consensus is that video-on-demand will have less of an impact on sell-through than it

Video-on-demand may never have an effect on sell-through video.

Most consumers buy videos to watch repeatedly and to collect, said retailers and other video industry executives polled by SN. An electronic, pay-per-showing system that involves no physical product will have little attraction for these consumers.

"The consensus is that video-on-demand will have less of an impact on sell-through than it will on movie rental," said Dan Black, buyer at Raley's, Sacramento, Cali

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