THREE CHAINS RUNNING NFL VIDEO PROMOTION

Three major supermarket chains are running a promotion based on team-specific National Football League videos. Jewel Food Stores, Melrose Park, Ill., King Soopers, Denver, and Safeway's Eastern division, Lanham, Md., are tying in with Coca-Cola, local media companies and PolyGram Video, New York, to promote NFL titles that document the "greatest moments in" their local team's history. Safeway also

Three major supermarket chains are running a promotion based on team-specific National Football League videos. Jewel Food Stores, Melrose Park, Ill., King Soopers, Denver, and Safeway's Eastern division, Lanham, Md., are tying in with Coca-Cola, local media companies and PolyGram Video, New York, to promote NFL titles that document the "greatest moments in" their local team's history. Safeway also is including Kodak as a promotional partner. "We are trying to provide the Redskins fans with a

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