Retailers are priming shoppers for the holiday season with a variety of Italian-themed promotions.
Supermarkets are touting campaigns with slogans such as "Festival Italiano," "Italian Festival of Savings," and "Bring Home a Taste of Italy," in circulars and newspaper ads.
In the spotlight are specials on Italian favorites like pasta, sauce, tomato paste, oil and vinegar.
Northeastern chains have been particularly active in such programs. For instance, Super Fresh