THREE D'AGOSTINO STORES ACQUIRE HISPANIC ACCENT

LARCHMONT, N.Y. -- D'Agostino Supermarkets here has added a Spanish accent to its product mix at three stores in Hispanic neighborhoods in New York City.In this experiment in micro-merchandising, which is new for the chain, the retailer is offering perishable items and grocery products geared to the Hispanic market, and is advertising them in the store windows in Spanish on big white signs with green

LARCHMONT, N.Y. -- D'Agostino Supermarkets here has added a Spanish accent to its product mix at three stores in Hispanic neighborhoods in New York City.

In this experiment in micro-

merchandising, which is new for the chain, the retailer is offering perishable items and grocery products geared to the Hispanic market, and is advertising them in the store windows in Spanish on big white signs with green lettering reminiscent of signs hanging in the windows of local bodegas.

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