THREE DRUG CHAINS, MANUFACTURERS TO SHARE LOYALTY DATA

ALEXANDRIA, Va. -- Three chain drug stores will launch loyalty marketing programs, and the retailers plan to share the results with manufacturers in an effort to bolster category sales and measure the effect of promotions. The program was developed NACDS Services Corp., a subsidiary of the National Association of Chain Drug Stores here.The program begins with the launch this month of a card-based

ALEXANDRIA, Va. -- Three chain drug stores will launch loyalty marketing programs, and the retailers plan to share the results with manufacturers in an effort to bolster category sales and measure the effect of promotions. The program was developed NACDS Services Corp., a subsidiary of the National Association of Chain Drug Stores here.

The program begins with the launch this month of a card-based loyalty marketing program in Duane Reade Drug Stores, New York. The program is scheduled

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