THREE HOLIDAYS CAUSE FLORAL SALES TO SPRING

Spring floral sales are blossoming, with supermarket florists reporting better performances from Easter, Secretary's Day and Mother's Day promotions this season compared with last year.The three holiday periods fell within April and May, keeping retailers busy with merchandising schedules. Retailers in spot interviews said the effort generally paid off.Easter sales were stronger this year than last,

Spring floral sales are blossoming, with supermarket florists reporting better performances from Easter, Secretary's Day and Mother's Day promotions this season compared with last year.

The three holiday periods fell within April and May, keeping retailers busy with merchandising schedules. Retailers in spot interviews said the effort generally paid off.

Easter sales were stronger this year than last, and initial reports for Mother's Day looked good as well. Secretary's Day wa

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