THREE NONFOOD STRATEGIES PRESENTED

ST. LOUIS -- The American Greetings Research Council in conjunction with the Food Marketing Institute mapped out three key strategies supermarkets can use to protect and build their nonfood business.Findings from the 16-month project were released here last week in a presentation titled, "Turning Traffic Into Transactions," during FMI's General Merchandise/Health and Beauty Care Conference, Sept.

ST. LOUIS -- The American Greetings Research Council in conjunction with the Food Marketing Institute mapped out three key strategies supermarkets can use to protect and build their nonfood business.

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