This year, retailers and the private-label programs they offered mirrored each other in more ways than one. Three, in fact, was the magic number, as grocers used their store brands to herald self-assigned designations of being a price, value-added or specialty operator.
Certain retailers, like K-VA-T, Abingdon, Va., pushed the affordability factor of price-impact products. In this case it was the Valu Time label, which was designed to fit in with K-VA-T's everyday-low-price format. Ot