TICKET TO RIDE

Partnerships between manufacturers and entertainment giants -- from sports figures to film companies -- are giving supermarket retailers a license to drive candy sales.Licensed confectionery products boost a retailer's total candy sales and unit volume, according to candy buyers SN polled. One retailer revealed that his total unit movement jumped as much as 30% due to licensed candy sales."If you

Partnerships between manufacturers and entertainment giants -- from sports figures to film companies -- are giving supermarket retailers a license to drive candy sales.

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