TIDYMAN'S DEALS NEW CARDS TO RAISE FREQUENT-SHOPPER STAKE

GREENACRES, Wash. -- Tidyman's here is converting the cards in its frequent-shopper program from magnetic-strip to bar-coded key chain cards this week to ensure that its enrolled customers bring the card to receive discounts on purchased items.The chain, which already tracks frequent-shopper members' purchase information for more targeted promotions, is emphasizing its loyalty program as the centerpiece

GREENACRES, Wash. -- Tidyman's here is converting the cards in its frequent-shopper program from magnetic-strip to bar-coded key chain cards this week to ensure that its enrolled customers bring the card to receive discounts on purchased items.

The chain, which already tracks frequent-shopper members' purchase information for more targeted promotions, is emphasizing its loyalty program as the centerpiece of its marketing efforts.

"The bar-code card technology functions exactly

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