Cross promotions are an element of Glen's Market's sell-through program that will be developed after the sections are placed in all 24 stores, said Jim Paterni, category manager for the chain here.
ooperation at store level. But we are getting better at it and we are going to do more of it," he said.
One possibility is cross merchandising Disney licensed items in the Expressions From Hallmark line with related videos. "I see a lot of tie-in opportunities in the future with the