TIE-INS UNRAVEL

Video cross promotion continues to be an elusive goal for some supermarket specialists, hindered by the organizational difficulties such merchandising often involves.But the concept is so attractive that suppliers keep adding new partnerships, hoping to reap the sales rewards that come from getting it right.To do so, however, can require extensive cooperation along the supply chain, with distributors

Video cross promotion continues to be an elusive goal for some supermarket specialists, hindered by the organizational difficulties such merchandising often involves.

But the concept is so attractive that suppliers keep adding new partnerships, hoping to reap the sales rewards that come from getting it right.

To do so, however, can require extensive cooperation along the supply chain, with distributors and retailers assisting manufacturers to facilitate an orderly flow of prod

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