TIE-IN PARTNERS PROFIT WITH 'SWAN PRINCESS'

UNIVERSAL CITY, Calif. -- Multiple cross-promotional partners helped parlay a modest theatrical feature into a significant sell-through success for Turner Home Entertainment.The tie-in partners of the sell-through video release of "The Swan Princess" rolled up big gains as a result of their participation, said Steve Langston, director of promotions at Turner Home Entertainment, Atlanta. Langston spoke

UNIVERSAL CITY, Calif. -- Multiple cross-promotional partners helped parlay a modest theatrical feature into a significant sell-through success for Turner Home Entertainment.

The tie-in partners of the sell-through video release of "The Swan Princess" rolled up big gains as a result of their participation, said Steve Langston, director of promotions at Turner Home Entertainment, Atlanta. Langston spoke at the Seventh Annual EPM Entertainment Marketing Conference here last month.

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