Tie Salaries to Private-Label Performance

ORLANDO, Fla. Accountability for private label throughout an organization is critical to store brands' success, said Craig Espelien, former director of store brands at Supervalu. Espelien, now a partner in consulting firm E&S Global Professional Services in Minneapolis, spoke to retailers and private-label manufacturers at the Private Label Manufacturers Association Leadership Conference here last

ORLANDO, Fla. — Accountability for private label throughout an organization is critical to store brands' success, said Craig Espelien, former director of store brands at Supervalu.

Espelien, now a partner in consulting firm E&S Global Professional Services in Minneapolis, spoke to retailers and private-label manufacturers at the Private Label Manufacturers Association Leadership Conference here last month.

Store brands will not succeed if executives and staff in the

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