TIME AND CASH NEEDED FOR CATEGORY MANAGEMENT: PANEL

DALLAS -- The means to gather data have been developed, the models are available and the software exists. But produce executives who want to launch a serious foray into category management need to invest money and time to compile the information that will make the concept work.Too few retail chains have made that commitment, according to a panel of speakers at the FreshTech '96 conference, held here

DALLAS -- The means to gather data have been developed, the models are available and the software exists. But produce executives who want to launch a serious foray into category management need to invest money and time to compile the information that will make the concept work.

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