TIME AND CASH NEEDED FOR CATEGORY MANAGEMENT: PANEL

DALLAS -- The means to gather data have been developed, the models are available and the software exists. But produce executives who want to launch a serious foray into category management need to invest money and time to compile the information that will make the concept work.Too few retail chains have made that commitment, according to a panel of speakers at the FreshTech '96 conference, held here

DALLAS -- The means to gather data have been developed, the models are available and the software exists. But produce executives who want to launch a serious foray into category management need to invest money and time to compile the information that will make the concept work.

Too few retail chains have made that commitment, according to a panel of speakers at the FreshTech '96 conference, held here earlier this month.

"The problem is not a lack of tools, but a lack of data,"

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