TIME AND SPACE

One measure of the increasing competition among the food channels is a greater importance attached to the ability to get new products on the shelf in a timely manner. Speed-to-shelf is one of the critical components where retailers see an advantage. According to a Food Distributors International study last year called "Whose Shelf Is It, Anyway?", it takes the big food chains 3.6 weeks to get an item

One measure of the increasing competition among the food channels is a greater importance attached to the ability to get new products on the shelf in a timely manner. Speed-to-shelf is one of the critical components where retailers see an advantage. According to a Food Distributors International study last year called "Whose Shelf Is It, Anyway?", it takes the big food chains 3.6 weeks to get an item on the shelf; drug chains, 4 weeks; mass, 4.1 weeks; and the independents, 7 weeks.

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