TIME CALLED RIPE TO UPDATE PRODUCE MARKETING

PHOENIX -- A host of new research from a variety of sources is compelling the entire produce industry, from grower/shipper to retailer, to improve the methods they use in selling fresh fruits and vegetables to consumers.But more than assuming yet another regulatory burden, the industry can also bring about improved marketing strategies that boost consumption, and therefore profits, according to at

PHOENIX -- A host of new research from a variety of sources is compelling the entire produce industry, from grower/shipper to retailer, to improve the methods they use in selling fresh fruits and vegetables to consumers.

But more than assuming yet another regulatory burden, the industry can also bring about improved marketing strategies that boost consumption, and therefore profits, according to at least one dietary expert.

"We're entering an information age where we're going

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