AS TIME ROLLS ON

If paper manufacturers and supermarket retailers get their way, the four-roll bathroom tissue package may succumb to the same fate as the eight-track tape: it may become a relic of years past. While the four-pack is still the category's top seller, years of heavy promotional activity have robbed it of its profitability. As a result, larger packs are being rolled out to revive the bathroom tissue business."We're

If paper manufacturers and supermarket retailers get their way, the four-roll bathroom tissue package may succumb to the same fate as the eight-track tape: it may become a relic of years past. While the four-pack is still the category's top seller, years of heavy promotional activity have robbed it of its profitability. As a result, larger packs are being rolled out to revive the bathroom tissue business.

"We're trying to get some profit back into the category because there wasn't any

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