TIME TO TIE IN

A big summer box office will soon translate into a bumper crop of video sell-through titles. That, in turn, means a huge number of cross-promotional opportunities for retailers as the year progresses.The video cross promotions started with a flourish last month with the release of Warner's "Harry Potter and the Sorcerer's Stone" with its Coca-Cola tie-in. Many retailers across the country took advantage

A big summer box office will soon translate into a bumper crop of video sell-through titles. That, in turn, means a huge number of cross-promotional opportunities for retailers as the year progresses.

The video cross promotions started with a flourish last month with the release of Warner's "Harry Potter and the Sorcerer's Stone" with its Coca-Cola tie-in. Many retailers across the country took advantage of this with cross-merchandised displays of the VHS and DVD videos along with Cok

Register to view the full article

test - Advanced Registered User

Already a member? .