TIMES UPGRADES TO WEB-BASED MARKETING SYSTEM

HONOLULU -- Times Super Markets Ltd. here has begun using database-marketing and decision-support tools that will help the retailer to more easily measure the effectiveness of marketing campaigns.The 13-store chain began working with the system, which is accessed via the Internet, last month."We're really still on a learning curve, but this system has already provided us with the ability to measure

HONOLULU -- Times Super Markets Ltd. here has begun using database-marketing and decision-support tools that will help the retailer to more easily measure the effectiveness of marketing campaigns.

The 13-store chain began working with the system, which is accessed via the Internet, last month.

"We're really still on a learning curve, but this system has already provided us with the ability to measure promotion in a fashion we have never been able to before," said David Higas

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