TIPS OF INDEPENDENTS ON SUPERCENTER BATTLE

ATLANTA -- The arrival of a supercenter doesn't have to mean a death knell for the independent supermarket.Speakers at the National Grocers Association's annual convention here last week outlined a prescription that independents can use to successfully head off supercenter competition. Among the key elements are: Staying price competitive, but not necessarily outdoing supercenter pricing.Expanding

ATLANTA -- The arrival of a supercenter doesn't have to mean a death knell for the independent supermarket.

Speakers at the National Grocers Association's annual convention here last week outlined a prescription that independents can use to successfully head off supercenter competition. Among the key elements are: · Staying price competitive, but not necessarily outdoing supercenter pricing.

Expanding store space.

Adding perimeter service departments.

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