'TIS THE REASON

Ghostly baked goods, turkey-frying rigs, walk-in gingerbread houses and crab-shaped bread bowls are helping retailers make the most of the year's biggest selling season.The season starts with Halloween and officially ends with New Year's, but once on a roll, retailers even stretch their merchandising acumen to cover Super Bowl Sunday in January. The end-of-year period is one of the best palettes from

Ghostly baked goods, turkey-frying rigs, walk-in gingerbread houses and crab-shaped bread bowls are helping retailers make the most of the year's biggest selling season.

The season starts with Halloween and officially ends with New Year's, but once on a roll, retailers even stretch their merchandising acumen to cover Super Bowl Sunday in January. The end-of-year period is one of the best palettes from which operators can draw inspiration for attention-getting merchandising.

Mo

Register to view the full article