A TOEHOLD IN SUPERMARKETS

Store brands have made their mark in only a handful of candy categories in supermarkets. Scanning data assembled by Nielsen North America, however, shows some gains in dollar volume for private-label candy in the 52 weeks ended March 12, 1994. And in the fragmented nonchocolate candy arena, private label ranks second in dollar and unit volume, behind Brach's.

Store brands have made their mark in only a handful of candy categories in supermarkets. Scanning data assembled by Nielsen North America, however, shows some gains in dollar volume for private-label candy in the 52 weeks ended March 12, 1994. And in the fragmented nonchocolate candy arena, private label ranks second in dollar and unit volume, behind Brach's.

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