Toilet Tissue

Sales of toilet tissue weren't on a roll during the past year as dollar sales fell 1% in food, drug and mass channels combined. The drop in dollar sales wasn't as dramatic as in unit sales, which fell 2.8% in the supermarket channel. Observers speculate that in addition to purchasing fewer units of toilet paper, consumers also sought lower-quality varieties to help save money. But now a published

Sales of toilet tissue weren't on a roll during the past year as dollar sales fell 1% in food, drug and mass channels combined. The drop in dollar sales wasn't as dramatic as in unit sales, which fell 2.8% in the supermarket channel. Observers speculate that in addition to purchasing fewer units of toilet paper, consumers also sought lower-quality varieties to help save money. But now a published report indicates that the trend could be turning around as demand for luxurious varieties like

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