TOM THUMB ACCENTS EUROPEAN BREADS

DALLAS -- Tom Thumb Food & Drugs here, a division of Houston-based Randalls Food Markets, is touting its European breads with new vigor.After a year and a half of fine-tuning the program, everything is in place, officials at the 50-unit division told SN. Cents-off coupons and ads mark the beginning of a new effort to grab customers' attention.The division ran a full-page, color ad in the Dallas Morning

DALLAS -- Tom Thumb Food & Drugs here, a division of Houston-based Randalls Food Markets, is touting its European breads with new vigor.

After a year and a half of fine-tuning the program, everything is in place, officials at the 50-unit division told SN. Cents-off coupons and ads mark the beginning of a new effort to grab customers' attention.

The division ran a full-page, color ad in the Dallas Morning News last month that was dominated by a color photo of various crusty

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