TOM THUMB INSTITUTES MULTI BUYS PROGRAM

DALLAS -- Tom Thumb Food & Drug here has instituted a new merchandising program called Multi Buys, which offers shoppers discounts if they purchase a specified number of grocery and frozen food items.In its early weeks the program heavily concentrated on the Tom Thumb, Food Club and Top Crest private labels, although national brands have now begun to appear.Items featured in the program have included

DALLAS -- Tom Thumb Food & Drug here has instituted a new merchandising program called Multi Buys, which offers shoppers discounts if they purchase a specified number of grocery and frozen food items.

In its early weeks the program heavily concentrated on the Tom Thumb, Food Club and Top Crest private labels, although national brands have now begun to appear.

Items featured in the program have included Food Club English muffins, four six-count packages for $2.66, a savings

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