TOM THUMB SPORTS OFFER FOR HALF-PRICE PARTY TRAY

DALLAS -- In a year that has seen supermarket delis promoting party trays with much enthusiasm, Tom Thumb Food & Drugs here used a new strategy: a half-price offer for Super Bowl parties.In a full-page newspaper ad at Super Bowl time, a boxed-in offer in the middle of the page says: "Buy One Party Tray. Receive a Second Party Tray of Equal Value Or Less at Half Price."This was the first time Tom Thumb

DALLAS -- In a year that has seen supermarket delis promoting party trays with much enthusiasm, Tom Thumb Food & Drugs here used a new strategy: a half-price offer for Super Bowl parties.

In a full-page newspaper ad at Super Bowl time, a boxed-in offer in the middle of the page says: "Buy One Party Tray. Receive a Second Party Tray of Equal Value Or Less at Half Price."

This was the first time Tom Thumb had made such an offer, said Carroll Brown, vice president of bakery a

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