TOM THUMB TIES CARDS, FRAGRANCES ON DAD'S DAY

DALLAS -- Tom Thumb Food & Drug here held a Father's Day promotion that cross-merchandised men's fragrances and greeting cards.A full-page advertisement on the back page of the sports section in the Dallas Morning News on June 15 heralded the event with the headline "Tom Thumb: Make Your Dad's Day."The ad announced feature pricing on men's colognes, including Gravity, Armani, Lagerfeld, Horizon and

DALLAS -- Tom Thumb Food & Drug here held a Father's Day promotion that cross-merchandised men's fragrances and greeting cards.

A full-page advertisement on the back page of the sports section in the Dallas Morning News on June 15 heralded the event with the headline "Tom Thumb: Make Your Dad's Day."

The ad announced feature pricing on men's colognes, including Gravity, Armani, Lagerfeld, Horizon and Giorgio Beverly Hills. The highest price featured in the ad was $39.60 fo

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